Sal y Chocolate
Apapacho

The real taste of cacao

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What is Apapacho?

Apapacho is a Mexican word coming from Náhuatl native tongue. It means hugging with the soul. Care that you can feel. This is what we offer in every sip.

This is the spirit we pour into every batch of our cacao. Chocolate in Mexico is both social and everyday, it's a celebration and routine. Every cup of Apapacho is an invitation to pause, to feel, and to reconnect.

Sal y Chocolate crafted a delicious artisanally-made cacao from Mexico: Apapacho. Apapacho in Mexico is a warm, comforting hug. It's care that you can feel. This is what we offer in every sip.

We invite you to turn everyday moments into Apapacho moments

A real Apapacho - Couple hugging each other
A cup of spiced Mexican hot chocolate surrounded by raw cacao beans, rosemary, and dried chilies on a wooden surface.

From Mexico, with flavor and care

Our premium cacao mass comes from farming families in the Chontalpa region, Tabasco, Mexico, and is processed by the artisanal Diaspora Chocolatería in Mexico City. Fermented and sun-dried, with rich notes of caramel and butter.

We work through trusted relationships with small-scale cacao farming families. We promote agroforestry practices. This ensures that most of the value stays in the country of origin.

Made for your daily moment of care

From 100% pure cacao to comforting traditional hot chocolate, our products are for those who look for a special treat: full traceability, culture, and the true taste of cacao.

How to Prepare

Preparing Apapacho cacao in a traditional ceramic cup with molinillo and cacao beans
1

Measure

Add 1-2 tbsp (10-20g) of cacao to a saucepan.

2

Pour

Add 150ml hot water, milk, or plant-based alternative and heat up to boiling.

3

Enjoy

Stir or froth until dissolved. Make it your moment of care.

Check our Instagram for more inspiration and recipes @apapacho_realcacao

Create your moment of care

Every cup of Apapacho is more than a drink. It is a moment of stillness, a ritual of self-care.

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