Impact
At Sal y Chocolate, impact is part of our vision.
Food is more than nourishment: it's culture, art, politics and identity. Sal y Chocolate exists to shift recognition and value back to its origins, so local expertise, authentic taste, and traditions can flourish and inspire a fairer food system.
We believe cacao should create value for the people and places it comes from, which is why we build on trusted relationships with small-scale cacao farming families in Mexico, and on artisanal producers. We want to bring value back to the origin country and stay far from a neo-colonising approach.
Our work is guided by transparency, reciprocity, care, and fairness.
We want every product to reflect not only quality and flavor, but also a more respectful way of doing business. We grow all together along the value chain.
Our cacao is part of something bigger.
In Mexico, cacao is at a turning point. Over the past three decades, more than half of cacao farms have disappeared, lost to disease, land-use change, and more profitable crops like sugarcane, banana, and palm. At the same time, farmers are aging, and fewer young people are continuing the work.
50%+
of Mexico's cacao farms lost in three decades
Chocolate reflects this shift. Today, most products labeled "chocolate" are industrial, made with imported cacao and dominated by sugar and additives.
Yet a different path is emerging.
Over the last 15 years, a growing community of cacao producers and artisan chocolate makers has begun to open new possibilities: working with national cacao, using responsible practices, and creating fresh, nutritious products.
Artisan chocolate is different. It's made from real cacao and natural ingredients, crafted with care on a small scale. Supporting it means strengthening local economies, protecting biodiversity, and choosing a more just future.
This is not just chocolate.
It's a movement, and there's a place for you in it.